Tulua: Investor Pitch Deck
A pitch deck for a single-origin spice brand raising ₹10 Cr, designed so the deck feels as warm and sensory as the product.
Client / Firm
Tulua
Role
Lead Designer
Year
2025
Deliverables
22-slide investor pitch deck in PowerPoint, slide templates, data visualisation, photography and icon treatment
Tulua is a founder-led spice and ready-to-cook paste brand raising a pre-Series A round. The deck had to carry a full investor story (traction, market, channels, roadmap, projections, team, funding ask) while staying true to a brand built on flavour and identity. It needed to feel human and appetising without losing the credibility investors look for.
Lead Designer — working with Tulua across 22-slide investor pitch deck in PowerPoint, slide templates, data visualisation, photography and icon treatment.
Built the brand into the deck with a warm cream background, bold orange headlines, and the brush-painted TULUA wordmark on the cover and closing
Used spice photography as the visual language, with cardamom, cloves, star anise, and bay leaf as borders, dividers, and timeline markers
Opened on a hook, one giant "1" and a question about what every Indian consumes daily, before any data appears
Led each slide with a large headline and one supporting line, so an investor skimming the headings gets the whole story
Turned the key numbers into large-numeral cards and rounded pill-shaped bars, so traction and revenue growth read at a glance
Showed the full product range as one packaging line-up, grouped into single-origin spices and ready-to-cook pastes
Made the growth and product plans into icon timelines, with star anise and tomato as the markers, so the roadmap stays on brand
Added social proof as colour-coded speech-bubble testimonials from restaurant and online customers
Kept every content slide consistent, with an orange accent bar beside the title and the logo in the top corner