All work
Proposals & Decks2025

Sentari by The Feni Project

A premium investor deck for India's first barrel-aged feni, designed to make a heritage Goan spirit feel rare and collectible.

Client / Firm

The Feni Project

Role

Lead Designer — Presentations & Investor Materials

Year

2025

Deliverables

9-page portrait investor deck, layout and page system, infographics and financial tables, product and lifestyle photography treatment

Sentari by The Feni Project
01 — The challenge

Sentari is a small-batch, oak-aged feni sold only in Goa, and The Feni Project was raising capital to scale it. The deck had to make a niche spirit look like a serious premium brand, and carry the story, market sizing, projections, and ask, without slipping into tourist-Goa clichés.

02 — My role

Lead Designer — Presentations & Investor Materials — working with The Feni Project across 9-page portrait investor deck, layout and page system, infographics and financial tables, product and lifestyle photography treatment.

03 — The approach
01

Opened on a dark green velvet and brass-tray cover, with a fine, high-contrast serif wordmark, so the brand reads as luxury from the first page

02

Closed by reusing the cover image under a deep green overlay with the tagline, so the deck begins and ends on the same note

03

Paired editorial serif headlines with slate blue and mustard yellow on a warm cream page, a palette that feels crafted and calm, not loud

04

Pulled the core argument of key pages into a pale-yellow callout, so a skimming investor still gets the message

05

Showed the brand structure (cultural house, flagship, Goa-first, premium positioning) as connected cards with yellow nodes, reading as one journey

06

Presented the six-part mission as numbered hexagons over a compass illustration, tying the story to discovery and pilgrimage

07

Broke the market sizing into stacked, linked panels (serviceable market, why Goa matters, target consumer, secondary) so dense numbers stay scannable

08

Kept the projections to one clean table followed by a three-card use-of-funds flow, so the financials stay legible on the page

09

Paired bottle photography with mustard icons for accolades, so the awards and firsts sit inside the same visual system

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