Twinkle Rajan — Delhi / Gurugram
Design that earns a seat at the decision table
I'm a visual and brand designer with 10+ years of experience across brand identity, presentations, publications, motion and interactive HTML.
I'm currently Senior Designer at Uniqus Consultech, a tech-enabled global consulting firm, where I lead visual design across proposals, thought-leadership publications, social and web — and manage a team of junior designers.
I studied at NIFT (B.Des, 2015).
Three principles
Clarity before decoration
Every decision starts with what the audience needs to understand. Restraint is a strategy, not a limitation.
Systems over one-offs
I build reusable toolkits — grid, type, colour, motion — so teams ship consistently great work without me in the room.
Business first, always
Design that can't be tied to a pursuit, a launch or a metric is decoration. I design for the outcome the business needs.