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Digital & Social2022

Buckzy at Sibos Amsterdam: Event Announcement

A stage-lit announcement that brings the energy of a live finance event into the feed.

Client / Firm

Buckzy

Role

Lead Designer — Digital & Social

Year

2022

Deliverables

Event announcement creative for LinkedIn and Facebook

Buckzy at Sibos Amsterdam: Event Announcement
01 — The challenge

A second event needed the same purpose as the first: get target contacts to book a meeting. It also needed to look like part of the same campaign, not a copy.

02 — My role

Lead Designer — Digital & Social — working with Buckzy across Event announcement creative for LinkedIn and Facebook.

03 — The approach
01

Used a concert-stage backdrop with blue beams and a curved LED wall for the atmosphere of a live event

02

Filled the LED screens with the brand's red and orange so the colours echo the logo

03

Framed the message with white corner brackets to focus the eye on the event details

04

Kept the same message structure as the Money20/20 post, so the two read as one campaign

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