Buckzy Women's Day: #EmbraceEquity
A Women's Day post that lets a crossed-arms pose carry the campaign message.
Client / Firm
Buckzy
Role
Lead Designer — Digital & Social
Year
2022
Deliverables
Festive social post, illustration, custom lettering lockup
A fintech brand needed a Women's Day greeting that felt sincere and on-theme, and avoided the usual flowers and pink.
Lead Designer — Digital & Social — working with Buckzy across Festive social post, illustration, custom lettering lockup.
Built the illustration around the campaign's crossed-arms pose, repeated across every figure
Showed women of different skin tones, hair, and dress, with a central figure in mustard, to make the message about inclusion
Set the greeting in a heart-shaped lettering lockup that pairs strong capitals with a script "Day"
Used the brand's navy for the frame, base, and type, with the logo at the top
Placed the hashtag and crossed-arms icon in the corner as the campaign sign-off