Pidge Dussehra: The Delivery Game
A festival greeting built as a side-scrolling game, where a delivery rider levels up from a bike to a van and ends at a burning Ravana.
Client / Firm
Pidge
Role
Lead Designer — Motion & Design
Year
2020
Deliverables
22-second animated video (1080×1080), game-style interface and character animation, festival end card
Festival greetings all look alike in a feed. The brand needed a Dussehra post that people would watch to the end and that still tied back to its gifting message.
Lead Designer — Motion & Design — working with Pidge across 22-second animated video (1080×1080), game-style interface and character animation, festival end card.
Reframed the greeting as a retro side-scrolling game, so it reads as play, not as a card
Used the game interface (health, packages, locations) as the storytelling device, with counters climbing as the rider progresses
Built safety cues into the gameplay: a masked rider, a sanitiser pickup, and a protective shield
Grew the vehicle from a bike to a delivery van to show the service scaling
Finished on a burning Ravana, fireworks, and a celebrating crowd, then a line linking "defeat evil" to the brand's gifting message